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This is our creative playground
Interactive – Immersive – AI-powered
IMRS design the grammar of what comes next.
We come from film.
But we never stayed in one frame.
IMRS is where we explore what storytelling can become.
When you touch it. Change it.
When it answers back.
Some of us write.
Some code.
Some direct, animate, or just ask the right questions.We work fast.
Prototype early.
Fail without panic.
Finish with care.
We build ideas you can feel.
And formats you can test.We're not looking for clients.
We're looking for co-conspirators.
IMRS: Lab
We experiment.
We break things on purpose.
We explore AI, storytelling tools, responsive structures and emerging formats.
It’s not R&D for the sake of tech.
It’s research to stay human.
To make media that means something.
IMRS: Studio
We produce what’s worth finishing.
From concept to post — we write, direct, animate and build with care.
Not everything leaves the Lab.
But when it does, we shape it to resonate.
This is where the experiments go real.
IMRS: Play
We design interactive formats you can feel.
Think: mobile-powered stories, social interactions, new rituals of play.
Not just games — experiences that move like cinema,
and respond like people.
Your phone becomes a remote, a lens, a co-author.
Currently in development (Q2 2025):
IMRS:GameShow
An interactive multiplayer format where your phone becomes a buzzer, a lifeline, a risk.
Inspired by classic game shows. Rebuilt for living rooms, parties and smart TVs. Expected Q4 2025
IMRS:Crime
A true crime story you don’t just watch — you interrogate it.
Real cases. Real emotions. Half scripted – half yours.
AI helps. But your gut decides.
We look for collaborators, funders, makers, visionaries, weirdos and question-askers.
If you're developing something interactive,
something cinematic, something that doesn’t have a name yet —
let’s try it together.